New FCC Guidelines for Broadband and High Speed Internet
At first glance, it may seem like the FCC’s decision to release nutritional label style broadband labels, might be an April Fools Day Joke. Surprisingly, it isn’t. The Federal Communications Commission chose to follow the nutritional guideline model because of its familiarity. It represents an opportunity to give consumers more details about there internet service and access. The goal is transparency, which aligns with new rules for ISP’s like Frontier, to provide consumers with better clarity.
It’s important to point out that the new labels are currently optional, but the transparency isn’t. This is great for everyone. Currently, it’s hard for consumers to compare internet service providers, because every ISP seems to be measuring to a different set of standards. We’ll be working hard to present our service with clarity. Expect changes soon from Frontier and our competitors, we’re certain that Frontier will still be the best choice for you and your family!
In a statement, FCC Chairman, Tom Wheeler said “These labels provide consumers clarity about the broadband service they are purchasing, not only helping them to make more informed choices but also preventing surprises when the first bill arrives…” He added, “Customers deserve to know the price they will actually pay for a service and to be fully aware of other components such as data limits and performance factors before they sign up for service.”
We agree. The new guidelines are a step in the right direction, and will give consumers more choice and better control over their broadband connection. The new labels detail pricing, internet speeds, latency, data caps, modem costs, and early termination fees among other items in a familiar and easily understood format.
It’s important to point out that the new rules also affect wireless cellular companies such as Sprint and T-Mobile. It will be interesting to see how this plays out, but we estimate a fairly widespread adoption of the format.